Search Engine Optimization (SEO) is one of the most effective marketing tactics for generating leads and sales from your website. SEO can be complicated at time, and that’s why companies often outsource their SEO to trained professionals. With thousands of SEO firms, how can you tell the good from the bad?
In HubSpot’s newest eBook How to Spot Bad SEO Services, find out ten signs that can signal that an SEO firm is not worth the money. These include:
Sign #1. Making Promises that are Too Good to be True
Sign #2. Using “Black Hat” SEO Techniques
Sign #3. Targeting the Wrong Keywords
Sign #4. Employing Shoddy Linking Schemes
Sign #5. Promising to List Your Site in Hundreds of Online Directories
Sign #6. Redesigning Your Site or Creating New Pages Without 301 Redirects
Sign #7. Focusing on Metadata Instead of On-Page SEO
Sign #8. Creating Bad Content
Sign #9. Driving Irrelevant Traffic
Sign #10. Offering a One-Time Fixes with No Ongoing Maintenance
The old business metaphor was like sailing. You put out some sail and when an occasional storm hit you pulled it in until the storm passed. Then you put the sails back out and continued on your way.
But today's business world is more like white water rafting. Everyone in your boat is paddling like crazy to just stay in the middle of the steam as the river rushes forward. Then as you come around a corner there's a big rock right in your path. So, everyone paddle like crazy to avoid it.
Are you keeping up?
While Hertzberg Two- factor theory talks about money as not being a good motivator; it states it is a hygiene factor. If the money isn’t right it is seen as a de-motivator. Job characteristics related to what an individual does have the capacity to gratify such needs as achievement, competency, status, personal worth, and self-realization, and makes workers satisfied. However, the absence of such gratifying job characteristics does not appear to lead to unhappiness and dissatisfaction. Instead, dissatisfaction results from unfavorable assessments of such job-related factors as company policies, supervision, technical problems, salary, interpersonal relations on the job, and working conditions. So, if management wants to increase satisfaction on the job, it should be concerned with the nature of the work itself — the opportunities it presents for gaining status, assuming responsibility, and for achieving self-realization. If, on the other hand, management wishes to reduce dissatisfaction, then it must focus on the job environment — policies, procedures, supervision, and working conditions. Managers should pay attention to both sets of job factors. Besides, money can be a zero sum game. And in a down economy, it can be even less than that for the employer. So, fix the things you can fix without blowing the bank account, things that don’t even cost money.
Now, if you don't think your angel investor isn't motivated by money, I suggest you refer to this book on some of the reasons why they're interested in making more money...
Don't underestimate the value and importance of creative and innovative people people whose vision is not clouded by the continuity of myopic experience.
Southwest Airlines hires for attitude and aptitude. Of course, if you want a job as a pilot you ought to know how to fly!
This is an interesting article: http://hr.blognotions.com/2011/05/03/hiring-the-best-is-a-big-mistake/
PS That pilot is ME!
When I used to walk into one of my stores my employees would yell, "Quick. Get him a cup of coffee and nobody will get hurt!"
Don't be fooled into thinking that staying up a few hours later makes you more productive. Sleep deprivation is directly linked to a lack of focus (see Chunking) and poor memory (see Chunking.) :)
I suggest the following:
Have a pad of paper next to your bed; or your smartphone. rite down the to-do things that are on your mind. That way you won't wake up in the middle of the night in mental anguish.
Go to bed early. Grab a cup of Sleepytime tea. Relax. Take a book; read for a 1/2 hour. Take an online course at Coursera oe EdX. Listen to music. Set a bedtime and stick to it. Be disciplined. You make your kids do it.
There seems to be a lot of confusion about the difference between goals and objectives when it comes to strategic planning. Personally, I don't get too hung up over the academic definitions of the two. But my simple way of differentiating between them is to use ice hockey as a reference.
The goal is to put the puck in the opponents net more times than they put it in ours: To ouscore them and win. So, when the puck is in our end of the ice, the first objective is to GET THE PUCK OUT OF HERE!
Sort'a gives new meaning to "down under."
Too many small business people don't pay close enough attention to their financials. I ask, "What were your revenues last year?". Far too many don't know their revenues let alone their profit or cash flows. I gues they're like ostriches...
Or more like...
YOU CAN'T MANAGE WHAT YOU DON'T MEASURE!
These are honest: Brutally honest...
And the most honest thing you can do is fire them!
Did you ever notice how upset some people get when you tell them the truth? Fact is, if you tell them something about themselves that isn’t true it doesn’t touch a nerve like telling them a truth they don’t want to hear.
At the Boston Consulting Group, you'd pay $3,500 a day for my advice. At the MSBDC it's free. Well, not really free; you're tax dollars are paying for the service. And we get results. The SBDC is the ONLY technical assistance provider whose results are audited and certified using Baldrige standards!
When I was a little kid, I was afraid there might be someone hiding under my bed. Lots of kids are. But I looked before I went to sleep. And I had a baseball bat in my hand just in case there was someone there!
If you're concerned about the finacial status of your business, don't be afraid to look at your numbers. Look at them soon and often. That way you can do something before things get out of hand. You run the business; don't let it run you.
And don't run your business out of your check book. "I've got cash; I'm OK." Wrong! The only thing that could be dumber is thinking you're OK because you still have paper checks in the book.