OK Did you see the Wolf of Wall Street? He said he owneed a 170 foot yacht in some scenes and a 150 foot yacht in other scenes. Did he have one kid or two? Incosistencies abound.
But there was one theme I enjoyed: "Sell me this pen." In the beginning, his salesman asked him to sign a napkin, and immediately let him know he NEEDED a pen. At the end of the movie, the sales trainees all talked about features of the pen; and they failed miserably in getting his attention or selling him the pen.
Remember: WIIFM is all bout the prospect/customer. Not you, and not even the features of the product or service. TELL THEM WHAT THEY'RE GONNA GET BY GIVING YOU THEIR MONEY!
They may be two departments, especially in larger companies, but they are critical to the success of an organization: Large or small. They had better be working together to increase awareness and increase sales! Each one is stronger by virtue of the fact that they help each other. Success comes when customers see the marketing messages and the value they want, and then they [may] meet a rep who reinforces the same message. WOOF!
Not this Fred...
I'm referring to Fred Hertzberg. He didn't say money is never a motivator! That would be shocking.
What he said was money is a hygiene factor. The two-factor theory (also known as Herzberg's motivation-hygiene theory and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction.
Here's the Fred I'm referring to:
His Two-factor theory distinguishes between:
Make no mistake, if the salary isn't equitable, there will be upset people! If some people make more money doing the same job as some others, then there'll be trouble in River City. Some people call that politics*. I'd add that it's stupid management! But then, I tend to sugar coat things...
* Let me break down the word politics:
'Poli' is a prefix meaning many. And, 'tics' are blood sucking insect!
1 doesn't equal 10. Neither does 1+2.
It takes several constructs to add up to 10.
It's the same with building a business. It takes several skils: managment, marketing, financial, human, strategic & Tactical skills. But most of all: discipline! And that discipline comes from passion and commitmnt.
You'll be rolling in dough...
Some people call it Cost/Benefit Analysis; I prefer Investment/Benefit Analysis. CPAs talk of costs; I prefer investments.
So, what goes into the anaysis?
1) Measuring the cost of investing instead of a "do nothing" option.
2) How much will the changes really cost?
3) How will we benefit?
4) What will be saved or gained if we do it?
5) How long will it take for the benefits to kick in?
6) Evaluate the non-quantifiable benefits and costs.
And I would expect a healthy return on my investment: ROI. It should be a lot better than my 201k...
Search Engine Optimization (SEO) is one of the most effective marketing tactics for generating leads and sales from your website. SEO can be complicated at time, and that’s why companies often outsource their SEO to trained professionals. With thousands of SEO firms, how can you tell the good from the bad?
In HubSpot’s newest eBook How to Spot Bad SEO Services, find out ten signs that can signal that an SEO firm is not worth the money. These include:
Sign #1. Making Promises that are Too Good to be True
Sign #2. Using “Black Hat” SEO Techniques
Sign #3. Targeting the Wrong Keywords
Sign #4. Employing Shoddy Linking Schemes
Sign #5. Promising to List Your Site in Hundreds of Online Directories
Sign #6. Redesigning Your Site or Creating New Pages Without 301 Redirects
Sign #7. Focusing on Metadata Instead of On-Page SEO
Sign #8. Creating Bad Content
Sign #9. Driving Irrelevant Traffic
Sign #10. Offering a One-Time Fixes with No Ongoing Maintenance
The old business metaphor was like sailing. You put out some sail and when an occasional storm hit you pulled it in until the storm passed. Then you put the sails back out and continued on your way.
But today's business world is more like white water rafting. Everyone in your boat is paddling like crazy to just stay in the middle of the steam as the river rushes forward. Then as you come around a corner there's a big rock right in your path. So, everyone paddle like crazy to avoid it.
Are you keeping up?
While Hertzberg Two- factor theory talks about money as not being a good motivator; it states it is a hygiene factor. If the money isn’t right it is seen as a de-motivator. Job characteristics related to what an individual does have the capacity to gratify such needs as achievement, competency, status, personal worth, and self-realization, and makes workers satisfied. However, the absence of such gratifying job characteristics does not appear to lead to unhappiness and dissatisfaction. Instead, dissatisfaction results from unfavorable assessments of such job-related factors as company policies, supervision, technical problems, salary, interpersonal relations on the job, and working conditions. So, if management wants to increase satisfaction on the job, it should be concerned with the nature of the work itself — the opportunities it presents for gaining status, assuming responsibility, and for achieving self-realization. If, on the other hand, management wishes to reduce dissatisfaction, then it must focus on the job environment — policies, procedures, supervision, and working conditions. Managers should pay attention to both sets of job factors. Besides, money can be a zero sum game. And in a down economy, it can be even less than that for the employer. So, fix the things you can fix without blowing the bank account, things that don’t even cost money.
Now, if you don't think your angel investor isn't motivated by money, I suggest you refer to this book on some of the reasons why they're interested in making more money...