OK Did you see the Wolf of Wall Street? He said he owneed a 170 foot yacht in some scenes and a 150 foot yacht in other scenes. Did he have one kid or two? Incosistencies abound.
But there was one theme I enjoyed: "Sell me this pen." In the beginning, his salesman asked him to sign a napkin, and immediately let him know he NEEDED a pen. At the end of the movie, the sales trainees all talked about features of the pen; and they failed miserably in getting his attention or selling him the pen.
Remember: WIIFM is all bout the prospect/customer. Not you, and not even the features of the product or service. TELL THEM WHAT THEY'RE GONNA GET BY GIVING YOU THEIR MONEY!
They may be two departments, especially in larger companies, but they are critical to the success of an organization: Large or small. They had better be working together to increase awareness and increase sales! Each one is stronger by virtue of the fact that they help each other. Success comes when customers see the marketing messages and the value they want, and then they [may] meet a rep who reinforces the same message. WOOF!
I'm referring to Fred Hertzberg. He didn't say money is never a motivator! That would be shocking.
What he said was money is a hygiene factor. The two-factor theory (also known as Herzberg's motivation-hygiene theory and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction.
Here's the Fred I'm referring to:
His Two-factor theory distinguishes between:
Motivators (e.g. challenging work, recognition, responsibility) that give positive satisfaction, arising from intrinsic conditions of the job itself, such as recognition, achievement, or personal growth,and
Hygiene factors (e.g. status, job security, salary, fringe benefits, work conditions) that do not necessarily give positive satisfaction, though dissatisfaction results from their absence. These are extrinsic to the work itself, and include aspects such as company policies, supervisory practices, or wages/salary.
Make no mistake, if the salary isn't equitable, there will be upset people! If some people make more money doing the same job as some others, then there'll be trouble in River City. Some people call that politics*. I'd add that it's stupid management! But then, I tend to sugar coat things...
* Let me break down the word politics:
'Poli' is a prefix meaning many. And, 'tics' are blood sucking insect!
Just send in your cards and letters...well, use email, tweets, or use some other electronic means...and I'll be happy to answer your questions. But remember what Yogi said, "If you ask me something I don't know I won't answer you."
It's the same with building a business. It takes several skils: managment, marketing, financial, human, strategic & Tactical skills. But most of all: discipline! And that discipline comes from passion and commitmnt.
Search Engine Optimization (SEO) is one of the most effective marketing tactics for generating leads and sales from your website. SEO can be complicated at time, and that’s why companies often outsource their SEO to trained professionals. With thousands of SEO firms, how can you tell the good from the bad?
In HubSpot’s newest eBook How to Spot Bad SEO Services, find out ten signs that can signal that an SEO firm is not worth the money. These include:
Sign #1. Making Promises that are Too Good to be True
Sign #2. Using “Black Hat” SEO Techniques
Sign #3. Targeting the Wrong Keywords
Sign #4. Employing Shoddy Linking Schemes
Sign #5. Promising to List Your Site in Hundreds of Online Directories
Sign #6. Redesigning Your Site or Creating New Pages Without 301 Redirects
Sign #7. Focusing on Metadata Instead of On-Page SEO
Sign #8. Creating Bad Content
Sign #9. Driving Irrelevant Traffic
Sign #10. Offering a One-Time Fixes with No Ongoing Maintenance
The old business metaphor was like sailing. You put out some sail and when an occasional storm hit you pulled it in until the storm passed. Then you put the sails back out and continued on your way.
But today's business world is more like white water rafting. Everyone in your boat is paddling like crazy to just stay in the middle of the steam as the river rushes forward. Then as you come around a corner there's a big rock right in your path. So, everyone paddle like crazy to avoid it.